Two floors of 2,500 sq ft for a fashion brand — one for its creative designers, one for its exclusive display, photoshoot studio and business office — designed around the brand's existing identity.
Chelvets needed a home for both halves of the business under one roof. The first floor is for the creative designers' team, planned as open workstations so ideas move across the room and brainstorming happens in the open. The second floor is the brand's public face and its back office: an exclusive display, a photoshoot area and the business office, with private conference rooms, a manager's cabin and a director's cabin where quiet is needed. Everything is designed to the brand's existing identity, so the office looks like the label.
Two floors of 2,500 sq ft each for Chelvets: one for the creative designers' team, one for the brand's exclusive display, its photoshoot area and the business office — all in keeping with the brand's existing identity.
Designers need openness to think together; a display and a photoshoot need a stage; managers and directors need doors. All three had to share 5,000 sq ft and still read as one brand.
We split the programme by floor and by mood: the creative floor open and unpartitioned for better creativity and open brainstorming; the second floor staged for display and photography, with the private rooms grouped at one end.
Long runs of workstations under timber slats, brass-framed display rails and photoshoot cages, a glass-fronted conference room, a director's cabin with a chevron timber wall, and a podcast and lounge corner under the brand's neon sign.
Civil work is under way on site, with our drawings, joinery details and finish schedules guiding the fit-out floor by floor.
A workplace that works like the brand: open where ideas are made, staged where the collection is shown, and private where decisions are taken.
